The world's first products that actually help your customers define their sensory preferences.

In a world of information overload, Libation Liberation, has developed revolutionary technology to algorithmically synthesize a Personal Sensory Map. This map captures (and analyzes) a sensory profile and facilitates your customers ability to make decisions more easily, thus reducing stress and fostering a positive customer experience resulting in increased sales and loyalty. Choices are made more confidently and with a much lower element of regret.

Recording customer inputs into a secure, searchable data warehouse, Libation Liberation, has the ability to analyze industry trends and customer preferences on a scale previously unavailable. This data can be utilized to aid purchasing decisions, manufacturing goals, long-term buying habits and inventory limits.

Giving customers a precedent-setting platform to capture their user data and transfer it to their Social Networks on a scale never before experienced, Virtual Cellar, is transforming the fabric of the human experience.

Join us as we foster in a new age of consumer experience and data analysis.

About Us: Meet Our Team

Nate Berenson-Allan/Co-Founder & CEO

With over 16yrs in the Hospitality Industry in the New York City Metro Area, Nate understands all facets of the industry, from management to serving to production.
   Nate’s proficiencies include SAAS Technology, Legacy-Based POS Systems, marketing and software for the Retail and Hospitality Industry and development.
    As a well-rounded individual, with a background in Human Psychology, he understands how to be an effective manager without sacrificing the value of an individual.  His years of team sport participation have taught him the value of working with others towards a larger goal.

Favorite Quote: "If you do it right the first time, you don't have to do it a second time."

Steve Sauder/Co-Founder & CTO

Steve is the CTO and founder of Northplains Software based out of Toronto. Some of their notable clients are Nestle and Thompson Reuters.
    Considered the "father" of Data Asset Management Systems Steve was an Apple intern under Steve Jobs in the 1990’s. Presently, he is focused on the architecture and design of the many software products of his company.
   He has an uncanny knack to "think large" and share experiences, provide mentorship, and help raise awareness of how organizations can better manage their valuable creative output and rich-media content.
   His proficiencies include; user interface design, enterprise architecture, (meta)data modeling, publishing, and multimedia.

Chris Mulford/VP Sales & Operations

Chris has 25 years sales and operations experience in Fortune 100 companies and small start ups. He founded and is President of mConsultant Group, LLC, a full service consulting firm focusing on corporate solutions to the needs of small businesses.
  Gravitating towards innovation, in his last corporate position, he developed customers in three new industries. His years of corporate experience with John Deere and Oracle have given him a unique perspective on business by understanding the value of exceptional customer service and utilizing technology solutions to solve real problems and add value to the company bottom line.

Favorite Quote: "Winners are not people that never fail, but people that never quit."

 Julien Moreno, Wine Sommelier

Julien comes from a long heritage in the wine industry, his grandfather was a “Vigneron” in Corbieres his whole life.

In 2004, he started his career at NOBU Berkeley quickly rising to Captain. After a few years he made his way to New York to work in its world-renowned restaurants. He enjoyed the privilege of learning from Andrew Bell at the American Sommelier Association. From there he pursued the Guild of Sommelier.

He believes that it is important to always be open to discovering what others create, what are the new ingredients or liquors that are mostly used, and the new techniques. In the wine world, there is nothing like tasting wine to improve your palate, and your knowledge. 

He specializes in Champagne and the wines of the Rhone. Why Champagne you would say? Because as Napoleon Bonaparte use to say “Champagne! In victory one deserves it; in defeat one needs it.”

Being involved with Virtual Cellar by Libation Liberation is the perfect next step for him as he believes that it is the future of liquor and wine sales. As Virtual Cellar is constantly improving and has an almost endless ability to touch all aspect of what is missing in the sensorial business, with data collection, connection between people, professionals, and patrons. 

Favorite Quote:  "There are no other predisposition to become good at a job than dedication, passion, hard work and most of all fun.”

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